Plasma TVs were a new technology some time ago, and like every new technology, they were super expensive. LG Electronics needed to create an intense consumer desire to pay the price of its high-end TVs. The ads focused on architects, construction companies, and an exclusive mailing list of wealthy people.
LG Electronics
- Creative Direction
- Art Direction
- Direct mail
- Magazine ad
- Web banner
To measure the offline campaign's success, we suggested purchasing an exclusive phone line to receive customer orders.
- Client LG Electronics
- Country Brazil
- Year 2002
- Industry Electronics
- Stage Global Corporation
- Funding --
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