Growth - Driven Designer

Roberto Simões selfie

I'm a multidisciplinary designer helping companies grow by translating brand promise and values into attractive visuals that work consistently for marketing and digital products.

Strategic Design

As buying decisions are primarily emotional, my data-driven approach helps understand behavior and tap into your buyer's emotions with purpose and persuasion.

I Do


I work directly with your key stakeholders to shape and activate brands through insights, vision, and execution. Tackling your challenges head-on, I center my efforts around your business soul and goals.

  • Logo
  • Stationery
  • Design Assets


After digging into your company's soul, it's time to document all the visual decisions. I guide the design team in creating a cohesive brand style guide and UI design system.

  • Brand Style Guide
  • UI Design System

Graphic &
Web Design

Creative leadership is not only about having ideas but also about how you execute them. Therefore, as a design leader, I guide the team while infusing my hands-on expertise into projects.

  • Brochures
  • Presentations
  • Publications
  • Ad Creatives
  • Websites
  • Landing Pages
  • User Interfaces
  • Prototyping

Design Principles

Data-informed, Conversion-driven, Honest, Soulful, Concise, Clear,

Data-informed, Conversion-driven, Honest, Soulful, Concise, Clear,