“We shape our tools and thereafter our tools shape us.”

– Marshall McLuhan

When we built the car, the car changed our cities, our world.

Everytime we introduce a new medium, Mcluhan says it changes our outlook, our atitude, even a light bulb, that doesn’t have content itself, acts as a medium, it creates a new enviroment. So the “The Medium is the Message”.

We live in a world of screens, and we (designers and developers) are the ones who decide what goes on them. In his talk, Wilson Miner asks: What happens when we stop thinking of ourselves not just as developers or experience designers, and take up the mantle as a new generation of product designers for a digital world?

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