Welcome to the jungle
Sebrae is an organization that supports small businesses in Brazil. One of its business units in the state of Pará (Northern Brazil) wanted to put together a catalog of local artisans, to help them sell their products, not only in the domestic market but also worldwide.
They hired Elumina to produce a hardcover catalog to be distributed to over 20 countries across the Americas and Europe.
João Caldas and I traveled to remote Amazon, the world’s largest rainforest, to take the products pictures and conceptualize the catalog.
There, I had the opportunity to meet several indigenous tribes, experience their lifestyle and how they incorporated design into their lives.
After this experience, it was possible to design a catalog much closer to the local reality, making the work compelling and descriptive.
Amazon tribes meet Bauhaus
The state of Pará besides being the gateway to the Amazon rainforest offers a unique cultural experience. There is a wealth that emanates from simple things like experiencing exotic fruits, drinking juices with flavors never imagined and eating fish and delicious Indian dishes. An explosion of colors and aromas!
Such a unique place needed an unexpected typographic combination. We needed to express these values in a structured and practical way, nothing like being inspired by the Bauhaus!