Catalog about Brazilian artisans

Welcome to the jungle

Sebrae is an organization that supports small businesses in Brazil. One of its business units in the state of Pará (Northern Brazil) wanted to put together a catalog of local artisans, to help them sell their products, not only in the domestic market but also worldwide.

They hired Elumina to produce a hardcover catalog to be distributed to over 20 countries across the Americas and Europe.

João Caldas and I traveled to remote Amazon, the world’s largest rainforest, to take the products pictures and conceptualize the catalog.

There, I had the opportunity to meet several indigenous tribes, experience their lifestyle and how they incorporated design into their lives.

After this experience, it was possible to design a catalog much closer to the local reality, making the work compelling and descriptive.


  • Hardcover catalog

My role

  • Art director
  • Lead designer
Sebrae Harcover Catalog: Amazon forest native Indian

Amazon tribes meet Bauhaus

The state of Pará besides being the gateway to the Amazon rainforest offers a unique cultural experience. There is a wealth that emanates from simple things like experiencing exotic fruits, drinking juices with flavors never imagined and eating fish and delicious Indian dishes. An explosion of colors and aromas!















Bauhaus & Americana Typeface

Such a unique place needed an unexpected typographic combination. We needed to express these values in a structured and practical way, nothing like being inspired by the Bauhaus!

Sebrae Harcover Catalog: Cover Sebrae Harcover Catalog: Intro
Sebrae Harcover Catalog: Toys Sebrae Harcover Catalog: Instruments Sebrae Harcover Catalog: Gourds


  • Luiz Monforte (Creative Director)
  • João Caldas (Photographer)
  • Anderson Freitas (Designer)
  • David Magila (Designer)
  • Yolanda Gomez (Spanish Translator)
  • Lara Smith (English Translator)
  • Fernanda Piccablotto (Producer)
  • Roberto Perfeito (Copywriter)

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Designed and coded by Roberto Simões