LG Electronics

Campaign for the launch of Plasma TVs in Brazil

A new reality

A long time ago, plasma TV was a new technology, and as every new technology, they were super expensive. LG Electronics needed to create an intense desire among consumers to its high-end TVs.

The ads should focus on architects, contractors, and an exclusive mailing list of wealthy people. As E.Com's creative director I came up with the concept “The Reality of Plasma,” the work was inspired by the movie “2001 A Space Odyssey,” we created impactful marketing campaigns using both offline and online mediums.

So that we could measure the result of the offline campaign, we suggested the purchase of an exclusive phone line to receive customer orders.

Direct mail Web banner Magazine ad 6x than expected more sales
LG Electronics Flatron Plasma
LG Electronics Direct Mail & Magazine Ad

No cookies, no tracking codes.

Designed and coded by Roberto Simões.