A new reality
A long time ago, plasma TV was a new technology, and as every new technology, they were super expensive. LG Electronics needed to create an intense desire among consumers to its high-end TVs.
The ads should focus on architects, contractors, and an exclusive mailing list of wealthy people. As E.Com's creative director I came up with the concept “The Reality of Plasma,” the work was inspired by the movie “2001 A Space Odyssey,” we created impactful marketing campaigns using both offline and online mediums.
So that we could measure the result of the offline campaign, we suggested the purchase of an exclusive phone line to receive customer orders.