Portfolio

LG Electronics

A new reality for
a unique audience.

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  • Roberto Simões (Creative Director)
  • Dino Tudor (Web Developer)
  • Fernanda Piccablotto (Producer & Media)
  • Roberto Perfeito (Copywriter)
  • Renato Maguila (Designer)

A new Reality

Project  Background

Plasma TVs were a new technology some time ago, and like every new technology, they were super expensive. LG Electronics needed to create an intense consumer desire to pay the price of its high-end TVs. The ads focused on architects, construction companies, and an exclusive mailing list of wealthy people.

As E.Com's creative director, I came up with the concept "A New Reality," inspired by the movie "2001: A Space Odyssey," we created impactful marketing campaigns using both offline and online channels.

Direct Mail

LG Electronics Direct Mail

Magazine Ad

LG Electronics Magazine Ad

Results

To measure the offline campaign's success, we suggested purchasing an exclusive phone line to receive customer orders.

6x more sales than expected