A new reality
A long time ago plasma TV was a new technology, and they were super expensive. LG Electronics wanted to create a strong desire among consumers to its high-end TVs.
As Elumina's creative director I came up with the concept “The Reality of Plasma,” the work was inspired by the movie “2001 A Space Odyssey,” we created impactful marketing campaigns using both offline and online mediums.
As a result, LG exceeded its sales goals by 6x.