Dquote is a simple to use web and mobile app that displays a daily quote for each day of the year, including leap year (February 29th). It's your personal oracle.
I personally love inspirational quotes. When I'm tired or demotivated, I seek support from outstanding people. Twitter is a good source of quotes but can be very distractive. That's where Dquote comes in, an app that filters Twitter quotes, and it's easy to navigate, favorite, and retweet them.
Personas & Branding
Our persona is a dynamic person who believes that the past has a lot to teach, and quotes quickly expand consciousness.
Most quotes that inspire us were written in books by brilliant people. Our idea was to create a brand that was at the same time sober and sophisticated like the outstanding intellectuals of history and simple like our era is.
The logo uses the letter "D" and a quotation mark, where the "D" opens like a book. The color palette is desaturated to refer to that "good old time."
We added an animated noise as a default background to give the brand intense energy, making it come alive. And we also used an organic shape that is slowly morphing as if the consciousness is expanding.
I worked with Mary to develop and apply a questionnaire to understand quote fans' aspirations for a daily use app. I designed the application's Use Cases and User Flow to understand the user and business goals.
The Use Cases and the Flow also helped the app engineer start the mobile application development.
UI & Interactions
Although the app has few features, I soon realized that the UI would become crowded. Our purpose was always a clean interface where the quote was the main focus.
That's why I proposed to change the app's navigation to one similar to Tinder. With 4 types of swipes, the user could go to the next or previous quote, favorite, or retweet.
The splash screen was responsible for the Twitter login and instructing the user to navigate the app.