E.com logo screenshot
E.com WebTV Platform Website Mobile Version screenshot
E.com Design Studio Website screenshot
E.com illustration for HCTV screenshot
E.com campaign for Bauducco screenshot


Design Studio and Web TV Platform

In 2003, Dino Tudor, Fernando Jacinto and I founded "E.Com" offering Graphic and Web Design services.

Quickly we added to our portfolio exceptional customers like LG Electronics, Sebrae, and Saint-Gobain, along with other smaller companies.

During these 11 years, I had the pleasure of working with this talented team:

  • Tatiana Bastos (Art Director)
  • Anderson Freitas (Visual Designer)
  • David Magila (Visual Designer)
  • Eleonor Justi (Visual Designer)
  • Lena Abranus (Visual Designer)
  • Marcelo Blanc (Sound Designer)
  • Renata Helena (Visual Designer)
  • Renato Maguila (Motion Designer)
  • Tatiana Zegna (Visual Designer)
  • Joseane Prada (Copywriter)
  • Renato Martins (Copywriter)
  • Fernando Jacinto (VP of Engineering)
  • Dino Tudor (Web Developer)
  • Fabian Rossetti (Web Developer)
  • Humberto Ribeiro (Web Developer)
  • Lucia Albuquerque (Web Developer)
  • Paulo Ferreira (Web Developer)
  • Tadeu Almeida (Web Developer)
  • Joás Ferreira (Social Media Manager)
  • Fernanda Picablotto (Media Producer)
  • Roberto Perfeito (Media Planner)
  • Olivia Silva (Office Manager)
  • and our HCTV dream team

Brazil’s first Web TV platform

In early 2002, I had to publish a video online for the first time. Macromedia Flash made the task possible, and I got very excited about the possibility of creating a web TV channel.

In 2003 we wrote a business plan and introduced it to some entrepreneurs and incubators in Brazil. We got the same response over and over: “It's impossible to publish videos with good quality on the Web.” besides being denied by investors and incubators, Fernando left the company.

Even with the constraints, I continued my research. In November 2006, Google bought Youtube; my life changed. I got some calls from potential investors. In February 2007, I received the first investment, hired two web developers, and began to develop the project.

At the end of 2007, the product was ready to go to the market. Our first client was Hospital das Clínicas – SP, the largest public hospital and health research center in Latin America. We created the project: HCTV.

Finally, in 2012, after implementing the platform for 6 companies, we closed a deal to sell it to a Brazilian advertisement holding.

Web TV Main Clients:

  • HCTV
  • Lide TV
  • Haddad TV
  • Sesc-SP TV
  • OPB TV
  • Master Forum TV

In September 2014 we shut down E.com, allowing each one of us to focus on long-due solo projects.

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-- Berlin, Germany