In order to solve brand, marketing, and product challenges, I work based on 3 principles: Clarity, engagement, and visual appeal.

In addition to my experience as web & graphic designer, I successfully ran my own design studio for 11 years, managing teams of over 30 designers and developers, proven myself as an effective communicator, project manager, and entrepreneur.

Through all those years I helped launch several projects for both web and mobile.

I'm also proficient in web technologies such as Git, HTML, CSS, JS, Ruby on Rails and PHP, skills that make me comfortable to work with developers.

  1. clarity
  2. engagement
  3. visual appeal
SERVE, DELIGHT, ENGAGE BRAND PRODUCT User Centric Design MARKETING Customer Centric Design
  1. research
  2. collaborate
  3. explore
  4. refine
Marketing Strategy icon

Graphic Design

Marketing Strategy icon

Product Design

Marketing Strategy icon

Marketing Strategy

Team Management icon

Team Management

"Simplicity is complexity resolved"

Constantin Brancusi

Working Tools

Design:

  • Sketch

  • Flinto

  • Invision

  • Photoshop

  • Illustrator

  • Indesign

  • iWorks

  • Final Cut

Development:

  • HTML5

  • CSS3 / SASS

  • JS / jQuery

  • Bootstrap

  • GIT

  • Ruby on Rails

  • PHP

  • WordPress

"Choose a job you love, and you will
never have to work a day in your life"

Confucius

Work Timeline

  • sep 2016 - current. Marketing & Web Designer as

    Freelancer (Berlin, Germany)

    Main Clients:

    • TravelPerk
    • Sebrae
    • Tiger Algebra
    • Mnemossyne Gallery

    Author at: Elumina

  • nov 2015 - may 2017. Lead Designer at

    Stacktile (Berlin, Germany)

  • apr 2015 - nov 2015. Lead Designer (freelancer) at

    Intuo (Melle, Belgium)

  • jan 2015 - mar 2015. Lead Designer (freelancer) at

    CityFalcon (London, UK)

  • jul 2014 - dec 2014. Lead Designer (freelancer) at

    Compete Hub (San Francisco, USA)

  • fev 2013 - jun 2014. Lead Designer (freelancer) at

    Taggito (Madrid, Spain)

  • aug 2001 - sep 2012. Creative Director at

    Elumina Comunicação (São Paulo, Brazil)

  • sep 2000 - aug 2001. Art Director at

    Cool Magazine (São Paulo, Brazil)

  • nov 1999 - sep 2000. Web Designer intern at

    Parxtech Informática (São Paulo, Brazil)

Education

  • 2017

    Storytelling for Influence

    IdeoU

  • 2012

    Rails for Designers

    Starter League

  • 2003 - 2004

    Marketing MBA

    Madia Marketing School

  • 1997 - 2000

    Bachelor in Media and Communications

    Anhembi Morumbi University

Languages

PORTUGUESE native ENGLISH fluent GERMAN basic SPANISH basic

"Design is not just what it looks like,
design is how it works"

Steve Jobs

Teaching, Given Lectures and Workshops

  • 2010

    Effective Communication in Healthcare

    Position: Lecturer . at Getúlio Vargas College

  • 2009

    Health Care Websites

    Position: Lecturer . at HC-FMUSP

  • 2007

    Building a Blog

    Position: Lecturer . at SESC-SP

  • 2006

    Advertising Course Senior Thesis

    Position: Mentor . at FIZO College

  • 2006

    Digital Communication Trends

    Position: Lecturer . at FIZO College

  • 2006

    Advertising Course Senior Thesis

    Position: Judge . at FIZO College

  • 2005

    Introduction to Multimedia Production

    Position: Lecturer . at FIZO College

  • 2005 - 2007

    Teacher at FIZO College

    Given disciplines on advertising course:

    • - Applied Computer Science
    • - Multimedia Production
    • - Visual Communication
    • - Creativity
  • 2003

    Teacher at Takano Graphical School

    Given Discipline: Digital Media

Artistic Production

  • 2006

    GaTo

    Position: Videomaker

  • 2005

    Gambiarra!

    Position: Videomaker

  • 2004

    Cabaret Lazarus

    Position: Videomaker

  • 1999 - 2013

    Suzana Flag

    Position: Bass Player & Multimedia Designer

"The purpose of art is washing
the dust of daily life off our souls."

Pablo Picasso
Roberto Simões profile picture

No cookies, no tracking codes.

Designed and coded by Roberto Simões.